In a move to continue its successful development, The Scottish Farmer will soon be repackaging and investing in its printed edition to add improved value for money for both its readers and commercial partners.
Effective from the 10th March issue, readers will see a new look ‘compact tabloid’ with significantly increased pagination. That means there will bemore news, more business, more show and sale coverage and more topical features - all printed on a superior quality of paper stock at their own state-of-the-art print centre at Cambuslang, near Glasgow.
The Scottish Farmeris widely recognised as the agricultural market leader for Scotland and this move will allow them to develop pagination, paper quality, editorial expertise and brand marketing.
Scottish agriculture has weathered the recession better than most sectors; indeed some parts could even be described as buoyant, and this move gives The Scottish Farmer a great opportunity to further strengthen its position in its 120th year of publication.
Editor Alasdair Fletcher commented: “2012 will be a defining year for agriculture as many key focuses will be on the independence debate, CAP reform, renewable energy, etc – and as such we have repositioned our business model to ensure we are well prepared to report, challenge and steer our readers through these exciting times.”
“Internally, we will benefit from a more flexible production schedule for breaking news, and with our in-house IT expertise on hand we will be able to further enhance our unrivalled world-class livestock photographic coverage.”
Circulation and Marketing Manager, David Boyle, added: “In addition to our print edition changes, we will be developing our multimedia strategy. Our digital edition is now available for consumption on the iPad, iPhone and all mobile devices and we will also be refreshing our website in March for an enhanced user experience.”
“Furthermore, our strategic wholesale, sampling and subscription plans will reach and deliver a significantly larger readership to the benefit of our advertisers.”
These changes see the printed product move back to its Glasgow roots further reducing their carbon footprint, supporting the local economy and contributing to a greener environment.
Publisher Darren Bruce says: “Whilst 2011 was considered a relatively positive year for farmers, increasing utility, fuel, feeding and fertiliser costs offset most, if not all, of farmers’ turnover. Like farmers, Publishers continually strive for efficiencies and, when appropriate, the correct investment to maintain their position and push growth. That time is now, for The Scottish Farmer to continue to provide our readers with continued investment as their news and information provider, as well as their impartial campaigner and supporter for Scottish agriculture”
The Scottish Farmer is published by Glasgow based Herald and Times Group, publishers of The Herald, Evening Times, Sunday Herald, HeraldScotland.com and the s1 portfolio.
If you would like to receive the re-launch issue of The Scottish Farmer in a free digital edition which will be sent directly to your inbox, visit http://www.thescottishfarmer.co.uk/services/subscriptions/digital-edition and register your details.
To guarantee a copy of the print issue and to subscribe call the Marketing team on 0141 302 7718.
The Scottish Farmer can also be found on Facebook and Twitter.
For all advertising enquiries, please contact our sales department on 0141 302 7777 or firstname.lastname@example.org
For more information on The Scottish Farmer and to find out more about its distribution or marketing opportunities, please contact David Boyle, Circulation and Marketing Manager, on 0141 302 7719 or email@example.com
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